Jen Stark x Nitemind

Music Is Universal


LED Light Wall, SXSW 2017


   What We Did:  Lead creative strategy, tech fulfillment, full scope production, client management, talent management, vendor management.

Universal Music Group wanted an experiential social sharing moment at their SXSW showcase, featuring artist Jen Stark. Wallplay brought Jen’s art to life with a cascading LED wall.

We partnered with PHHHOTO for a GIF generating camera that allowed visitors to create moving images in front of her work. The GIFs were shared over 1500 times.


Jen Stark x Nitemind

Music Is Universal

LED Light Wall, SXSW 2017


featuring:

Art by Jen Stark, Lighting by Nitemind



Universal Music Group wanted an experiential social-sharing moment at their SXSW showcase, featuring artist Jen Stark.



Wallplay brought Jen’s art to life with a cascading LED wall. We partnered with PHHHOTO for a GIF generating camera that allowed visitors to create moving images in front of her work. The GIFs were shared over 1500 times.



What we did: Lead creative strategy, tech fulfillment, full scope production, client management, talent management, vendor management.