Kia Forte | Complex

Hack-A-Kia


Interactive in-car gaming experience


   featuring: Imaginary Media | Gazoo To The Moon | Performance by Chase B & DJ set by Coco & Breezy


We marketed the new Kia Forte to urban millennials through an exciting experiential activation that made the audience interact directly with the product.


With Kia Forte as the centerpiece of the event, guests lined up to take a ride inside the car-turned-video game controller.

Wallplay teamed up with technologists to transform the car’s steering wheel and windshield wipers into a game console. Passengers were able to control the visual landscape the car was “driving” through, as it was being projection-mapped onto all walls of the event.

The interactive in-car gaming experience was inspired by the art of Gazoo To The Moon and featured performances by Chase B and a DJ set by Coco & Breezy.


The GIF booth generated more than 1,000 branded gifs which were shared on social media. 500+ millennials entered the vehicle to experience the game.

What we did:
Creative strategy, full-scope production, venue sourcing, content capture, custom selfie art installation, in-car integration, client management, and talent management.


Kia Forte | Complex

Hack-A-Kia


featuring:

Imaginary Media, Gazoo To The Moon, Performance by Chase B & DJ set by Coco & Breezy



We marketed the new Kia Forte to urban millennials through an exciting experiential activation that made the audience interact directly with the product.



With Kia Forte as the centerpiece of the event, guests lined up to take a ride inside the car-turned-video game controller.



Wallplay teamed up with technologists to transform the car’s steering wheel and windshield wipers into a game console. Passengers were able to control the visual landscape the car was “driving” through, as it was being projection-mapped onto all walls of the event.



The interactive in-car gaming experience was inspired by the art of Gazoo To The Moon and featured performances by Chase B and a DJ set by Coco & Breezy.



The GIF booth generated more than 1,000 branded gifs which were shared on social media. 500+ millennials entered the vehicle to experience the game.



What we did:

Creative strategy, full-scope production, venue sourcing, content capture, custom selfie art installation, in-car integration, client management, and talent management.