PDA: Public Display of Awareness
"Art is only real when shared.”
If you were waiting for a sign, this is it. This public art project aims to employ typical methods of industrial road signage to signal its viewers in the most unexpected ways. Aluminum signs, marquee letter boards, and neon will loan themselves to a various kinds of direction.
These conceptual signs foster the ethos of global consciousness with words of wisdom, connected statements, and enlightening mantras that promote positive thought and inspire inner dialogue.
Public art in its purest form, these signs are meant for everyone. Powerful statements using simple language, is placed on bright signs for all to heed. It is the intent that everyone on their unique journey will have an opportunity to be touched by an unexpected message.
These subliminal artworks become beacons, filling the roadside with reflective sculptures and enlightening reminders. All people, no matter how divergent their concerns, and no matter how disconnected their lives may be, will be able to experience and perhaps, find inspiration in it.