As a former creative director in advertising, Jonathan has always been interested in the power that words, visuals, and hype have over people. Now as an artist, he’s trading manufactured consumer dreams with authentic desires
and aspirations which society keeps locked away. His signature series, I WANT, started with Rosen's personal collections: concert stubs, baseball cards, high school yearbooks, business cards, and really any object he had grown attached to. Now, I WANT has transformed into utilizing
the personal artifacts of others as source material.
Rosen discovered how accumulated collections hide secret wants that even the artist, himself had been been afraid to expose to the public. No work in the series uses the the same material or object twice. After the
collections are collaged onto large 4×6' canvases, the words “I WANT…” are carved away. What’s left is a window through the artwork; an unfulfilled dream both conceptually and in structure. I WANT is a fantasy-based body of work, that will extend
as far as there are human desires.
Jonathan Rosen is a New York based artist. He received a B.A. from University of Florida and a M.S. from VCU Brandcenter for advertising - launching the next 10 years of his career as an award-winning advertising creative. He later attended NYU’s Film Director’s Intensive Program
and transitioned into a commercial director, while founding one of the first hybrid agency/production companies, called Lucky Branded Entertainment. Needing a creative outlet, Rosen began making art on whim and stumbled upon his future calling.
In the three short years since he’s turned art into a career, he’s had exhibitions in NYC, Sydney, Taipei and Paris.
In addition to those cities, his work lives in collections in London, Mumbai and Toronto - including a signature piece at The LiveStrong Foundation in Austin. Rosen is also the founder and CEO of Artsparkr, an art-tech startup launching in early
2017. Artsparkr will help artists of all disciplines find sought after career opportunities. After living overseas in London, Amsterdam and Sydney for most of his adult-life, Rosen pursues his passions in NYC.