Avery works as both a photographer and filmographer, using the intersection between modern society and technology as his core subject. Cultivated through his background as a street photographer, McCarthy seeks to capture
iconic and symbolic imagery that help highlight contradictions and ideas around each subject. McCarthy's films take a research-first approach, often conducting many interviews on a subject and then creating narratives that spring from them,
both following and illustrating the story as it unfolds.
As an extension of Avery’s subject matter, he frequently blends cutting edge technology with vintage equipment to extract the best visual experience from the long and rich history of visual media production tools.
Avery McCarthy is a director, cinematographer and photographer specializing in covering complex nonfiction subjects. His debut film, "Brave New Camera" is currently in production, exploring the impact of the rapid proliferation of cameras on
McCarthy began his career studying photography at The School of Visual Arts, graduating with a BFA in 2008. He subsequently moved toward filmmaking, directing music videos for independent bands like Starlight Girls, Pep and Teen Girl Scientist
Monthly as well as directing and shooting for brands that include Ricola, Yves Saint Laurent, Giorgio Armani, TAG Heuer, One.org, Google, McIntosh and others. His work has been featured on The Creators Project, Business Insider, American Photograph
Magazine, Musee Magazine, Petapixel, Vantage, Fisheye, Portable.tv, Behance, Armchair/Shotgun, and Style No Chaser.