Avery works in both short film and photographic media using the intersection between modern social and technological as his core subject. Photographically, his practice is cultivated by a history as a street photographer - he seeks to capture
iconic and metaphorical images that help highlight contradictions and ideas about the subject. In Avery’s film work, he takes a research-first approach, often conducting many interviews on a subject and working backwards from the narrative that
develops out of them, illustrating and following the story as it unfolds.
As an extension of Avery’s subject matter, he frequently blends cutting edge technology with vintage lenses and other equipment to help extract the best visual experience from the long and rich history of visual media production tools.
Avery McCarthy is a director, cinematographer and photographer specializing in covering complex nonfiction subjects. His debut film, "Brave New Camera" is currently in production and explores the impact of the recent proliferation of cameras on
McCarthy began his career studying photography at The School of Visual Arts, graduating with a BFA in 2008. He subsequently moved toward filmmaking, directing music videos for independent bands like Starlight Girls, Pep and Teen Girl Scientist
Monthly as well as directing and shooting for brands that include Ricola, Yves Saint Laurent, Giorgio Armani, TAG Heuer, One.org, Google, McIntosh and others. His work has been featured on The Creators Project, Business Insider, American Photograph
Magazine, Musee Magazine, Petapixel, Vantage, Fisheye, Portable.tv, Behance, Armchair/Shotgun, and Style No Chaser.